Norman Pattiz of Podcast One Announces Crucial Results on the Effects of Podcast Advertising on Brand Recall

Norman Pattiz, the chief executive officer of Podcast One, has been making news headlines after his announcement of the effects of podcast advertising to branding. Pattiz was assisted by the vice president of Edison Research, Tom Webster. The detailed results were from a research study conducted on five prominent brands used by most consumers. They provided an in-depth review of the benefits of podcast campaign advertising to branding. Through the study, Edison Research identified the beneficial impacts of podcast advertising on consumer buying behavior.

Results

The following results were important to note:

  • Financial services packages marked a significant growth of 47% after the podcast advertising campaign.
  • More than 60% of the interviewed team had a positive response towards a particular grocery product after the podcast advertising campaign. This was marked by a 7% rise in brand preference.
  • During the study, more than a third of all candidates had a shifted preference for a particular vehicle in the market after the podcast advertising campaign. An 18 % increase marked this.
  • A lawn and garden item garnered an increase in consumer preference by 22%.
  • The brand awareness intensity of a specified vehicle in the market earned 60%. Finally, an average dining restaurant garnered 76% of consumer preference.

Mechanism of Research

It is important to note that Edison Research conducted the study on prominent brands just like in the indicated results. The two companies thought it wise to carry out the research in three separate studies because it was important to evaluate the effectiveness of that research study on every commodity used. While some brands had a stellar reputation, other brands were at the trial stage. Learn more about Norman Pattiz: https://www.entrepreneur.com/video/293555

They were considered to be in the phase of brand awareness. In a bid to determine the effectiveness of podcast advertising, the campaign ran for six weeks. This time frame was enough to establish the effectiveness of podcast calling on brand marketing. The same technique was applied to all products. From strong results, there was a drawn conclusion that most consumers paid attention to brands that had been advertised.

Norman Pattiz

Norman Pattiz was the chief executive officer of Podcast One until June 2016. The career executive chaired Podcast One to its new position of the number one news provider for sports, traffic, entertainment and programming in the United States of America.

He is also the founder of an entertainment group by the name of Courtside Entertainment Group. This company recognizes untapped audio talent with the aim of giving individuals public recognition.

Securus Technologies, the Largest American Prison Technology Company

Securus Technologies Inc. is the leading American provider of criminal and civil justice technology that assist prison facilities to improve the incarceration environment.

 

Securus Technologies Positive Impact

According to Richard Smith, the Chief Executive Officer and Chairman of Securus Technologies, the company develops new services or products once a week to help officials in the law enforcement to prevent and solve crimes. Also, the company receives positive feedback from the inmates and their families through emails and letters. The technology company has drawn up specific references to counties, states as well as facility names to help protect the people who are innocent.

 

Selected Customer Comments on the use of Securus Technologies

On October 21, 2016, the company published several comments from the facility’s clients on the use of its technology to help prevent and solve crimes. Here is a small sample of email communications and formal letters that we received from jail and prison officials across regions in the United States.

“I wanted to inform you that we used the phone calls as a source of information to obtain a search warrant for the staff member who was corrupt. The staff member was arrested introducing contraband. Thanks to the staff at Securus for assisting me with this case.”

“In my opinion, The LBS services is the main reason why we continue to use Securus. The Lbs software has assisted the sheriff’s department to recover drugs and illegal assets.”

 

Background on Securus Technologies

Securus Technologies has its headquarters in Dallas, Texas but across North America, it serves more than three thousand four hundred and fifty corrections, public safety, and law enforcement agencies with over 1,200,000 inmates.

 

Securus is the leading phone provider for jails that commits itself to provide public information on emergency response and incident management to make the world a better and safer place. In case you want to learn more about technology solutions for criminal and civil justice, I would advise you to visit SecurusTechnologies.com.

Brad Reifler Just Keeps Winning

Bloomberg reported that Brad Reifler gets it. That is to say that he understands what makes life worth living and what matters the most. In business, he constantly starts something new and makes significant connections with other financial leaders to design win-win situations.

The simple fact is that he does not let anything keep him from doing his very best for himself or his colleagues. A look into his past and present provides more than enough evidence to back this claim. He is even a family whose adult children follow in his footsteps of working smart and making something of themselves. Learn more about Brad Reifler: http://www.barrons.com/articles/the-mystery-stock-thats-up-14-fold-this-year-1482555949

When it comes to the business relationships associated with Brad Reifler, there are almost too many to mention. For starters, he is a partner with CIFCO International Group.

However, that is not the only organization where authoritative titles apply to him. Brad Reifler is a founder and CEO (Chief Executive Officer) of Forefront Capital Markets Management. These titles and responsibilities mirror his work experience with Pali Capital.

As a side note, his experience with Pali Capital also includes being their Senior Managing Director. Before these events, his experience includes the founding of Reifler Trading Corporation, which is followed by Reifler Capital Management just ten years later. It is almost like he has some kind of live-long goal to get things started and see things through.

Perhaps it this drive that makes Brad Reifler Director of Symmetry Property Development. Moreover, he is also Director of ITG Incorporated Market and Investment Research. He owes such business prowess to serving on several boards and advisory boards in his career that spans over decades.

These include the European American Investment Bank, Genesis Securities and Foresight Research Solutions. And, that experience still serves him well as the Independent Director for Sino Mercury Acquisition Corporation and Director of Roots Markets Incorporated.

According to Crunchbase, Bradley Reifler is not just a Founder, CEO and Director of more than half a dozen businesses and incorporations. He is also Trustee at the Millbrook School and Chairman for the Finance Committee. He holds different Series of regulatory licenses. The most impressive part of his success is that he owes it all to getting a Bachelor’s degree from Bowdoin College.

A Transit Summit In Williamson County Addresses Traffic Concerns

Recently a Williamson County Growth Summit was held to address traffic concerns in the communities surrounding Austin, Texas. The summit was held in order to identify what the concerns were and how best to address them.

The panel discussion that took place at the summit included Mike Heiligenstein, the Executive Director of the Central Texas Regional Mobility Authority (CTRMA). Other participants were the founder of Ridescout LLC, Joseph Kopser, ArgoDesign’s Jared Ficklin, and Leandre Johns who is the Texas External Affairs Director for Uber Technologies, Inc. The discussion centered on how technology is changing transportation across the globe.

Mike Heiliginstein said that while new technologies could change how transportation takes place, the key to ensuring effectively meeting the challenge of traffic is transportation capacity.

He said there needs to be more roads with more lanes and that incorporate smarter roads. The main problem in the greater Austin area is that most of the population growth is taking part in the suburbs with a lot of residents then commuting to work in the city.

Mike Heiligenstein also made the point that even though they’ve brought in a lot of infrastructure over the last 15 years it’s more than matched by more and more people choosing to live there. More road capacity has to be a large part of the solution.

Other panel members said that building use codes were going to have to change to accommodate technological advances. Uber’s representative said that his company could help by getting people to and from mass transit locations.

Heiligenstein again emphasized that due to population growth exceeding the abilities of mass transportation he envisioned two highways would need to be each expanded to 12 lanes.

The CTRMA is an independent government agency. It was formed in 2002 and the Governor of Texas chose Mike Heiligenstein as its Executive Director.

The first project the agency completed was 183A in Williamson county which features an all-electronic, cashless toll collection system. The agency is working on other toll projects in the area in order to meet the needs of citizens and businesses to ease traffic congestion.

In addition to his work at the CTRMA, He Mike Hiligenstein serves other transportation groups such as the International Bridge, Tunnel, and Turnpike Association as its President. Another organization he lends his expertise to is the Texas A&M Transportation Institute’s Advisory Board.

Whitney Wolfe Challenges Male Dating App Counterparts

Whitney Wolfe has taken considerable measures to make sure that she created an app that would be beneficial to women. She is totally changing the way that women look at the business world.

Dating apps have changed so much in the last couple of months because of what Whitney Wolfe has done. She created a space for where women actually have a say in the way to dating app is create. Her solo app Bumble has become a force to be reckoned with. She has made some changes to the industry by where the women actually make the first move. She wanted to do this for a long time, and it became obvious that this would be the thing that people talked about the most when they signed up for Bumble.

Bumble is free, but there are advertisements that allow Whitney Wolfe to make money with this app. There’s also a Bumble premium feature that is in place for Whitney Wolfe to generate income. This company is small, but it is growing in a very fantastic way thanks to the vision of Whitney Wolfe. She has decided to also extend this app to people that are interested in making friends and networking. Whitney Wolfe has a lot of great ideas and she is trying to build a social media platform that covers a wide spectrum of interests.

As someone that is under 30 years old, Whitney Wolfe is clearly just getting started. She has a great vision and a lot of ideas that can be utilized to revamp the dating world and totally revolutionize social media as a whole. Whitney Wolfe has challenged male entrepreneurs of dating apps and voiced that the dating scene needs change. She is all about innovation and hearing the voice of her dating app users.

Learn more about Whitney Wolfe: http://www.wikidot.com/user:info/whitneywolfe