Norman Pattiz of Podcast One Announces Crucial Results on the Effects of Podcast Advertising on Brand Recall

Norman Pattiz, the chief executive officer of Podcast One, has been making news headlines after his announcement of the effects of podcast advertising to branding. Pattiz was assisted by the vice president of Edison Research, Tom Webster. The detailed results were from a research study conducted on five prominent brands used by most consumers. They provided an in-depth review of the benefits of podcast campaign advertising to branding. Through the study, Edison Research identified the beneficial impacts of podcast advertising on consumer buying behavior.

Results

The following results were important to note:

  • Financial services packages marked a significant growth of 47% after the podcast advertising campaign.
  • More than 60% of the interviewed team had a positive response towards a particular grocery product after the podcast advertising campaign. This was marked by a 7% rise in brand preference.
  • During the study, more than a third of all candidates had a shifted preference for a particular vehicle in the market after the podcast advertising campaign. An 18 % increase marked this.
  • A lawn and garden item garnered an increase in consumer preference by 22%.
  • The brand awareness intensity of a specified vehicle in the market earned 60%. Finally, an average dining restaurant garnered 76% of consumer preference.

Mechanism of Research

It is important to note that Edison Research conducted the study on prominent brands just like in the indicated results. The two companies thought it wise to carry out the research in three separate studies because it was important to evaluate the effectiveness of that research study on every commodity used. While some brands had a stellar reputation, other brands were at the trial stage. Learn more about Norman Pattiz: https://www.entrepreneur.com/video/293555

They were considered to be in the phase of brand awareness. In a bid to determine the effectiveness of podcast advertising, the campaign ran for six weeks. This time frame was enough to establish the effectiveness of podcast calling on brand marketing. The same technique was applied to all products. From strong results, there was a drawn conclusion that most consumers paid attention to brands that had been advertised.

Norman Pattiz

Norman Pattiz was the chief executive officer of Podcast One until June 2016. The career executive chaired Podcast One to its new position of the number one news provider for sports, traffic, entertainment and programming in the United States of America.

He is also the founder of an entertainment group by the name of Courtside Entertainment Group. This company recognizes untapped audio talent with the aim of giving individuals public recognition.

Brad Reifler Just Keeps Winning

Bloomberg reported that Brad Reifler gets it. That is to say that he understands what makes life worth living and what matters the most. In business, he constantly starts something new and makes significant connections with other financial leaders to design win-win situations.

The simple fact is that he does not let anything keep him from doing his very best for himself or his colleagues. A look into his past and present provides more than enough evidence to back this claim. He is even a family whose adult children follow in his footsteps of working smart and making something of themselves. Learn more about Brad Reifler: http://www.barrons.com/articles/the-mystery-stock-thats-up-14-fold-this-year-1482555949

When it comes to the business relationships associated with Brad Reifler, there are almost too many to mention. For starters, he is a partner with CIFCO International Group.

However, that is not the only organization where authoritative titles apply to him. Brad Reifler is a founder and CEO (Chief Executive Officer) of Forefront Capital Markets Management. These titles and responsibilities mirror his work experience with Pali Capital.

As a side note, his experience with Pali Capital also includes being their Senior Managing Director. Before these events, his experience includes the founding of Reifler Trading Corporation, which is followed by Reifler Capital Management just ten years later. It is almost like he has some kind of live-long goal to get things started and see things through.

Perhaps it this drive that makes Brad Reifler Director of Symmetry Property Development. Moreover, he is also Director of ITG Incorporated Market and Investment Research. He owes such business prowess to serving on several boards and advisory boards in his career that spans over decades.

These include the European American Investment Bank, Genesis Securities and Foresight Research Solutions. And, that experience still serves him well as the Independent Director for Sino Mercury Acquisition Corporation and Director of Roots Markets Incorporated.

According to Crunchbase, Bradley Reifler is not just a Founder, CEO and Director of more than half a dozen businesses and incorporations. He is also Trustee at the Millbrook School and Chairman for the Finance Committee. He holds different Series of regulatory licenses. The most impressive part of his success is that he owes it all to getting a Bachelor’s degree from Bowdoin College.